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Timeless grooming, tailored for men

1922 by J.M. Keune

Scientific distillations with courageous spirit

Our founder, J.M. Keune, was a chemist by trade. From 1922, he perfected formulations that totally transformed the way we care for our hair – even today.

Now it’s time for men to stake their claim – and maintain their style with products tailored especially to their needs. Starting with clean, healthy hair – and products destined to become Keune classics.

A tale of guts, glory, and three generations

This is the story of a man and his sons

It all began back in 1922 in Amsterdam, when a young chemist named Jan Keune developed an innovative formula for a liquid perm. This made his company the first European manufacturer of this particular product.

Today, Jan Keune’s eponymous brand, Keune Haircosmetics, is used in more than 80 countries by hundreds of thousands of barbers and stylists.

Everything you need as a man

For stylists and barbers

Every 1922 by J.M. Keune product does exactly what should. Bring out the best in men. It starts with cleaning and conditioning products that are easy to use – and formulated to optimize hair and scalp for cutting, coloring and styling. Of course, they are also great for beard care, too.

For low-maintenance and natural color, we developed products that process in just 5 minutes.

Extend your grooming routine with quality Keune facial care. Our rich and luxurious shaving cream, beard oil and beard balm soothe skin and tame facial hair. 

"Never settle, never compromise. This has been our research & development motto ever since our apothecary beginnings in 1922."Jeroen Struilaart, international educator
Enriched with creatine and pro-vitamin B5

The best ingredients

Developed in our laboratories in the Netherlands, 1922 by J.M. Keune contains quality ingredients, blended with the soothing, masculine scent of sandalwood and leather.

Creatine rebuilds and reinforces hair. Pro-vitamin B5 thickens hair – while vitamin H improves keratine structure. And natural peppermint extracts, oil and menthol refresh and stimulate the scalp.

The bisabolol in our shaving cream protects skin. And especially for beards, we included moisturizing avocado and sweet almond oil in our Beard Oil and Beard Balm.

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