Live your divinity
Every woman has something divine about her. It’s time to show the world her true colors: rich, fierce and sparkling. Meet our four new limited edition shades, made to enhance her unique beauty.
Fierce and fiery
Women are fighting for their place in society, challenging traditional notions of how they should look and behave. They won’t be silenced by boos, unfair treatment and harassment in their fight for women’s justice, racial equality and immigrants’ rights.
As a result, women are experiencing a strong sense of ownership over their bodies. Take their hair: worn with pride and loved for its natural texture. Whatever their style, women own it confidently and completely. There’s something powerful, even divine about them. Inspired by their incredible spirit, we created four ultra-feminine shades, best worn with confidence.
Available in permanent Tinta Color and Semi Color, they’ll enhance the natural beauty of all hair colors and textures. The shades range from neutral to fiery, giving colorists total creative freedom.
• Enchant (Tinta Color and Semi Color 8.81), a bright blonde
• Empower (Tinta Color and Semi Color 6.43), a glamorous copper
• Indulge (Tinta Color 7.18), a luminous neutral blonde
• Rise (Semi Color 8.52), a pearlescent mahogany blonde
Romy & Arshea wear Enchant
A sparkly baby blonde shade that will look fresh and beautiful on anyone.
Tinta and Semi Color 8.81
Light Barista Blonde
Deborah & Sarah wear Empower
A sultry bronze shade that radiates glamour.
Tinta and Semi Color 6.43
Dark Copper Golden Blonde
Anjali & Chiara wear Indulge
A true neutral blonde shade for a naturally luminous look.
Tinta Color 7.18
Medium Metallic Blonde
Sarah & Anne wear Rise
A spicy honey shade for an irresistible glow.
Semi Color 8.52
Light Mahogany Pearl Blonde