Vegan shampoo

Meet So Pure: our first refillable hair care range. The Vegan So Pure shampoos are gentle on your hair and good for the planet. They are made with natural ingredients and sustainable packaging. So Pure's natural shampoos are also:

• Vegan, animal-friendly and environmentally friendly

• Co2-neutral

• Gluten, silicone and sulfate free

• Refillable

• Concentrated

• 90% natural

With the So Pure refill system you buy a dispenser once. When the dispenser is empty, simply refill it with the special pouches. The great thing about these pouches is that they are made of less plastic than shampoo bottles, so that you as a consumer use less plastic. You can choose from a Cool, Restore, Polish or Clarify shampoo:

• Cool: So Pure Cool is a vegan silver shampoo that neutralizes coppery tones. Powerful violet pigments neutralize warm tones. Makes hair soft, hydrated and gives it a cool glow.

• Restore: So Pure Restore leaves hair looking healthier and hydrated. Mild, gentle cleansing for dry, damaged hair.

• Polish: So Pure Polish smoothes hair for a shiny look. Has a nice, smoothing effect. Contains a combination of polysaccharides extracted from chia seeds, which helps to smooth - and keep frizzy hair, even on humid days.

• Clarify: So Pure Clarify leaves hair feeling weightless after using the So Pure Clarify Shampoo. Deeply cleanses the hair without damaging it. Gently scrub the scalp.

So Pure is our way of contributing to a greener future. Made with love for your hair and the planet. This is the power of So Pure: maximum results for your hair. Minimal impact on the planet.