Veganski regenerator

Meet So Pure: our first refillable hair care range. The Vegan So Pure conditioners are gentle on your hair and good for the planet. They are made with natural ingredients and sustainable packaging. So Pure's natural conditioners are also:

• Vegan, animal-friendly and environmentally friendly

• Co2 neutral

• Gluten-free and silicone-free

• Refillable

• Concentrated

• 90% natural

With the So Pure refill system, you buy a dispenser once. When the dispenser is empty, simply refill it with the special refill pouches. The beauty of these pouches is that they are made of less plastic than conditioner bottles, so that you as a consumer use less plastic. You can choose from a Cool, Restore, Polish or Clarify conditioner:

• Cool: So Pure Cool is a vegan silver conditioner that neutralizes brassy tones. Powerful violet pigments neutralize warm tones. Makes hair soft, hydrated and gives it an icy glow.

• Restore: So Pure Restore leaves hair looking healthier and hydrated. Rich, nourishing hydration for dry, damaged hair. So Pure Conditioner keeps hair weightless.

• Polish: Gives the hair a nice shine. Has a nice, smoothing effect. Contains a combination of polysaccharides, extracted from chia seeds, that help smooth hair - and keep it that way, even on humid days.

• Clarify: So Pure Clarify helps protect hair against impurities. Packed with detoxifying pomegranate, known for balancing hair and promoting hair health. Leaves hair soft, fully protected and ready for the day.

So Pure is our way of contributing to a greener future. Made with love for your hair and the planet. This is the power of So Pure: maximum results for your hair. Minimal impact on the planet.